Digital piracy means lost revenue. It diminishes the value for today’s media publishers, media companies, service providers, and independent creators. According to a post on https://www.nytimes.com/2012/01/22/business/in-antipiracy-debate-media-worlds-and-generations-clash.html, the issue has posed a challenge for several reasons. One of these is the lack of resources by media companies to meet the growing demand for content-free contributions. Therefore in this post, we have put together some of the essential ways to protect big data by preventing digital piracy.
Offer Streaming Options
According to Business Insider, self-reported music piracy rates have declined from 80 percent in 2009 to 4 percent in 2014. The reason? Many people are using streaming alternatives instead of buying the product. Paying for streaming alternatives is usually easier and cheaper than taking the risks associated with downloading. Instead of buying media, customers buy subscriptions, just like businesses may rent a collection of information, a service, or a commodity. These subscription platforms represent a huge opportunity for media companies. In addition to providing a solution and a fair cost point for their audience, content creators can learn about their customers’ preferences and offer more personalized alternatives. Data-driven streaming providers are obsoleting the market demand for pirated content.
Build Real-Time Feedback Cycles
With the use of platforms like Facebook, Pinterest, Instagram, Periscope, and Twitter, user-generated content is rapidly gaining popularity. This trend offers many opportunities for media companies, but it also comes with liabilities, as almost anyone can unintentionally upload and distribute content. The good thing about the user-generated content, however, is that it allows everyone to have a voice and be creative. Media companies need to embrace this and encourage their users but also find a way to flag potential issues. One company that has achieved this through data testing is Periscope, an image live streaming medium. The said company is using data feedback tools to handle piracy concerns in real-time to support compliance with the Digital Millennium Copyright Act.
Conduct Due Diligence
Some website spokespeople say piracy is big business, but others take the opposite view. The truth is that the dangers and outcomes vary from one end to the other, and some companies have more to lose than others. For this reason, media companies and independent creators should conduct a thorough assessment of the impact of rights and royalties from the data they collect. What would be the consequences of digital piracy, who experiences the drop, and how does it affect customer service and profits? With this granularity, you can target your digital piracy program and make sure you respond appropriately. In addition to knowing what’s going on, you’ll also be able to understand why people are pirating your publications. This knowledge could provide suggestions for new product development, a move that, in the long run, can increase the benefits you offer your customers and increase your business as a whole.