Three Reasons Why Video Content Marketing is Essential

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It is well-known that content marketing is an efficient way to construct your brand and reach your intended audience. One kind of content promotion that is increasing in significance is video marketing. If you consider video marketing for your business, provides all the benefits and reasons to use video for marketing. But before you proceed, here are the key reasons why video content marketing is vital. 

Has an Excellent Return Investment

The return of investment (ROI) you get from video depends on many factors, such as how well your content program is structured and how well your videos are rated. However, 83% of respondents from WYZOwl say that video gives them an excellent ROI. You may think that creating videos is expensive and time-consuming. But there is plenty of technology out there that allows you to create suitable videos quickly and without a big budget. Not only do most of us have high-quality video recorders in our pockets in the form of smartphones, but software solutions like VideoScribe and Doodly make it easy to create engaging explainer videos at a low cost. Spending money to produce your videos means it is much easier to earn a positive ROI.

 Can Be Used in a Variety of Ways

Marketers have plenty of alternatives when it comes to using visuals. While YouTube is the place to start creating videos, there are other options you can use. Most social media platforms such as Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. They’re all great because they can be super quick and cheap to create, and they speak directly to your audience. A live video could potentially be effective. Facebook has made it clear that live streams get twice as many links as regular videos. Webinars are also a great way to use video to interact directly with your potential customers’ questions about your products or teach viewers about your business. 

Useful and Great for SEO

Uploading videos to YouTube with target search terms is a good way to get your business on the first page of Google. That is because Google incorporates YouTube clips at the top of the page for many search terms. When searching for the phrase “The ideal way to edit photos on iPhone,” Google shows three clips below the featured snippet and the “People also ask” section, but above the standard search results. With potential exposure on Google, videos will also appear when people search on YouTube. In 2017, YouTube had the third-highest share of the U.S. search market, after only and Google Images.

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